keep him here


Every year in Alberta suicide takes more than 500 lives. Over 75% of these deaths are men, most between the ages of 30-69.

On this site, you will learn more about how you can to take the first steps to recognize the signs, start the conversation and reach out. Suicide is preventable. If someone in your life is struggling, you can be the one to help.

What is Keep Him Here?

Middle aged men, our fathers, brothers, sons and friends, are among the least likely to seek help when struggling with mental health issues and often have limited support networks. Coupled together with the negative societal perceptions about mental health and suicide, many men are discouraged from pursuing much needed help. The Keep Him Here campaign focuses on empowering the social networks of middle aged men (their significant others, families and friends) to take action.

The campaign uses an image of a coffee cup as a common theme to highlight the need to normalize conversations about suicide and mental health issues, as Albertans frequently gather and talk about their lives over a cup of coffee. The coffee cup links campaigns resources to the key message, “start the conversation”. The hope is that we can talk about suicide with our loved one like any other important health issue.


Every year in Alberta, suicide takes more than 500 lives. Over 75% of those deaths are men - most between the ages of 30 and 69.

3 out of every 4 suicide deaths are men. For every suicide death, there are 20 suicide attempts.

The 3 Key Messages

The Injury Prevention Centre (IPC) is a provincial organization that focuses on reducing catastrophic injury and death in Alberta. We act as a catalyst for action by supporting communities and decision-makers with knowledge and tools. We raise awareness about preventable injuries as an important component of life-long health and wellness.
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If you or someone you know may be having thoughts of suicide or are feeling helpless, please contact the help-line in your area for advice or just to talk.

Edmonton Metro


Calgary Metro


Alberta Health Services

1-877-303-2642 (Across Alberta)

The Campaign


The campaign was launched in 2014 to coincide with World Suicide Prevention Day on September 10. The Injury Prevention Centre and the Alberta Suicide Prevention Network created Keep Him Here as a provincial campaign designed to start the conversation about suicide prevention with Albertans, like you, and the middle age men in their lives.

Previous campaign details can be view through annual campaign reports:

2015 Campaign Plans

Continuing with the coffee imagery, the 2015 provincial launch campaign will include a pop-up coffee booth at Churchill LRT Station in downtown Edmonton, Alberta. The intent of the pop up coffee booth will be to connect with individuals within the space, provide free coffee, and discuss Keep Him Here & suicide prevention/awareness while providing campaign resources (postcards and coffee sleeves) to passersby.

Community Supports

The campaign offers communities and partners across the province resources to support their local initiatives to help prevent suicide.

If you have any questions or comments about Keep Him Here, please email Patti Stark or Stacy Rogan.

About us

The Keep Him Here campaign is an initiative of the Injury Prevention Centre, in partnership with other outstanding organizations.
Know the signs, start the conversation, and reach out.

Intentional and unintentional injuries are the leading cause of death for Albertans between the ages of 1 and 44. The Injury Prevention Centre (IPC) is a provincial organization committed to advancing the impact of prevention, emergency response, treatment and rehabilitation of injuries in Alberta. The Centre is part of the School of Public Health, University of Alberta and reports operationally to the Dean of the School, is funded by public funds through a grant from Alberta Health and is accountable to the injury stakeholders and the citizens of Alberta.

  • Injury Prevention Centre
  • Canadian Mental Health Association
  • The Support Network
  • Government of Alberta
  • University of Alberta


People are seriously impacted by each suicide


Suicide-related hospital admissions in Alberta each year


Suicide-related ED visits in Alberta each year


Suicide deaths world-wide each year

Get in touch with IPC

Have questions? Drop us a message. We will try to get back to you in 24 hours.